Do you find comparisons in book marketing helpful?

Ah, the comparison. Like its sibling, the¬†quotation from the famous author, no book cover is complete without some variation upon the phrase, "For fans of", invariably followed by the names of one or two bestsellers. It's an obvious marketing tactic that's probably very good at selling to people who read less often than they'd like … Continue reading Do you find comparisons in book marketing helpful?

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Fantasy’s Many Sub-Genres

If you're a fan of fantasy, you've probably noticed that fantasy can be broadly divided into two categories, high and low fantasy, and that within those two broad categories there are any number of sub-genres, including historical fantasy, contemporary fantasy, paranormal romance, science fantasy, epic fantasy, urban fantasy and more. And not everyone agrees on … Continue reading Fantasy’s Many Sub-Genres