Do you find comparisons in book marketing helpful?

Ah, the comparison. Like its sibling, the quotation from the famous author, no book cover is complete without some variation upon the phrase, "For fans of", invariably followed by the names of one or two bestsellers. It's an obvious marketing tactic that's probably very good at selling to people who read less often than they'd like … Continue reading Do you find comparisons in book marketing helpful?


Is writing longhand obsolete?

Most aspiring authors I know tend to write at their computers, and I imagine this is similar for published authors, though I don't know any of those personally. In many ways, I think computers and word processors have revolutionised writing, to the point where many of my writing friends would claim writing by hand is obsolete. Most … Continue reading Is writing longhand obsolete?