Do you find comparisons in book marketing helpful?

Ah, the comparison. Like its sibling, the quotation from the famous author, no book cover is complete without some variation upon the phrase, "For fans of", invariably followed by the names of one or two bestsellers. It's an obvious marketing tactic that's probably very good at selling to people who read less often than they'd like … Continue reading Do you find comparisons in book marketing helpful?

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